HOW A LEADING UAE BANK IMPROVED ITS LOCAL SEARCH VISIBILITY YEAR ON YEAR

  • Company Name: ADCB BANK
  • Industry: BANKING

QUICK NUMBERS

47%
Increase click to navigate (store visits)
52%
increase in total customer actions (Clicks)
38%
increase in website visits
113%
Increase in calls

ABOUT ADCB

ADCB (Abu Dhabi Commercial Bank) is a leading bank in the UAE, renowned for its comprehensive banking services and customer-centric approach. With over 48 branches across the country, ADCB serves millions of customers, providing a wide range of financial products and services, including personal banking, business banking, and wealth management. The bank's commitment to innovation and customer satisfaction has made it a cornerstone of the UAE's financial industry.
ADCB About IMG

The Challenge

TO GET MAXIMUM VISIBILITY FOR ALL BRANCH LOCATIONS IN THE UAE

ADCB faced the challenge of maintaining a consistent and optimized digital presence across various platforms. Managing the accuracy of business listings, ensuring up-to-date information, and handling customer reviews posed significant challenges. Unauthorized changes to their listings further complicated their efforts to sustain visibility. Additionally, ADCB needed to enhance customer convenience by ensuring seamless interaction between their physical branches and digital footprint, requiring a comprehensive digital strategy to attract new customers and retain loyalty among existing ones.

The Solution

ENHANCING ADCB'S DIGITAL PRESENCE THROUGH LOCAL SEO

Local Knowledge implemented a comprehensive local SEO strategy. Before optimizing ADCB’s business listings, they accurately assessed their local search visibility, which informed the strategy and set benchmarks for measuring success.

Using advanced local SEO tools, Local Knowledge tracked local rankings for every ADCB branch, pinpointing areas needing improvement. They targeted branches just outside the top 3 on Google Maps and used citation-building services to create new listings and improve rankings.

By identifying relevant, high-authority listing sites, Local Knowledge submitted accurate information, rapidly enhancing ADCB’s online presence. They also cleaned up inaccurate existing listings and duplicates, boosting local search rankings and ensuring consistent, reliable information for customers.

The Results

Significant Improvement in Digital Presence and Customer Engagement

ADCB experienced significant improvements in its digital presence and customer engagement from 2022 to 2023

Results after 6 months

  • Total Impressions: Increased by 30%
  • Total Clicks: Grew by 35%
  • Calls: Rose by 100%
  • Directions: Increased by 28%
  • Website Visits: Saw a 68% rise

Results after 12 months

  • Total Impressions: Increased by 30%
  • Total Clicks: Grew by 52%
  • Calls: Rose by 110%
  • Directions: Increased by 47%
  • Website Visits: Saw a 55% rise

The comprehensive local SEO strategy for ADCB involved tracking local rankings, optimizing and creating business listings, and managing customer reviews.

This resulted in a significant increase in customer engagement across all metrics. Despite some seasonal fluctuations, the overall growth underscored the strategy’s effectiveness.

Customer actions, particularly click-to-directions, highlighted the enhanced convenience and visibility achieved through the campaign, making ADCB more accessible and visible to its customers.

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