HOW A LEADING UAE BANK IMPROVED ITS LOCAL SEARCH VISIBILITY YEAR ON YEAR
QUICK NUMBERS
ABOUT ADCB
The Challenge
TO GET MAXIMUM VISIBILITY FOR ALL BRANCH LOCATIONS IN THE UAE
The Solution
ENHANCING ADCB'S DIGITAL PRESENCE THROUGH LOCAL SEO
Local Knowledge implemented a comprehensive local SEO strategy. Before optimizing ADCB’s business listings, they accurately assessed their local search visibility, which informed the strategy and set benchmarks for measuring success.
Using advanced local SEO tools, Local Knowledge tracked local rankings for every ADCB branch, pinpointing areas needing improvement. They targeted branches just outside the top 3 on Google Maps and used citation-building services to create new listings and improve rankings.
By identifying relevant, high-authority listing sites, Local Knowledge submitted accurate information, rapidly enhancing ADCB’s online presence. They also cleaned up inaccurate existing listings and duplicates, boosting local search rankings and ensuring consistent, reliable information for customers.
The Results
Significant Improvement in Digital Presence and Customer Engagement
ADCB experienced significant improvements in its digital presence and customer engagement from 2022 to 2023
Results after 6 months
Results after 12 months
The comprehensive local SEO strategy for ADCB involved tracking local rankings, optimizing and creating business listings, and managing customer reviews.
This resulted in a significant increase in customer engagement across all metrics. Despite some seasonal fluctuations, the overall growth underscored the strategy’s effectiveness.
Customer actions, particularly click-to-directions, highlighted the enhanced convenience and visibility achieved through the campaign, making ADCB more accessible and visible to its customers.