HOW BARN'S COFFEE REVOLUTIONIZED ITS LOCAL SEARCH PRESENCE AND CUSTOMER ENGAGEMENT
QUICK NUMBERS
ABOUT BARNS
The Challenge
TO MAXIMIZE VISIBILITY AND CUSTOMER ENGAGEMENT FOR BARN'S COFFEE ACROSS SAUDI ARABIA
Additionally, Barn's needed to enhance customer convenience by providing seamless interaction between their physical stores and digital footprint, requiring a comprehensive digital strategy to attract new customers and retain loyalty among existing ones.
The Solution
ENHANCING BARN'S COFFEE'S DIGITAL PRESENCE THROUGH LOCAL SEO
Local Knowledge implemented a comprehensive local SEO strategy tailored for Barn’s Coffee. Initially, they conducted a thorough assessment of Barn’s local search visibility to set benchmarks for success. Using advanced SEO tools, they tracked rankings for every Barn’s location, identifying areas that required improvement. They created new business listings and optimized existing ones, ensuring accurate and consistent information across all platforms.
Additionally, Local Knowledge cleaned up any inaccuracies and duplicates in Barn’s listings, significantly boosting local search rankings. They employed citation-building services to improve Barn’s presence on high-authority listing sites, which rapidly enhanced Barn’s online visibility. This strategic approach ensured that customers could easily find reliable information about Barn’s Coffee, driving increased engagement and customer actions.
The Results
Significant Improvement in Digital Presence and Customer Engagement
Barn’s Coffee experienced remarkable growth in their digital metrics from July 2022 to December 2023.
JUL 2022 - JUN 2023
JUL - DEC 2023
Customer actions saw a 176% increase, while click-to-call actions surged by 205%. There was a 167% rise in clicks to the food menu, and click-to-direction and click-to-website actions both increased by 176%. From July 2022 to July 2023, customer actions skyrocketed by 364%, click-to-call by 475%, click-to-food menu by 338%, and click-to-direction and click-to-website actions by 363% and 412%, respectively.
These numbers reflect the significant impact of the local SEO strategy on Barn’s digital engagement.