HOW BARN'S COFFEE REVOLUTIONIZED ITS LOCAL SEARCH PRESENCE AND CUSTOMER ENGAGEMENT

Barns logo small
  • Company Name: BARNS COFFEE
  • Industry: FOOD & BEVERAGE

QUICK NUMBERS

363%
Increase click to navigate (store visits)
364%
increase in total customer actions (Clicks)
412%
increase in website visits
475%
Increase in calls

ABOUT BARNS

Barn's Coffee, established in 1992, is a pioneering local coffee brand in Saudi Arabia known for its drive-thru services and extensive presence with over 200 coffee shops. The brand emphasizes high-quality coffee sourced from the finest farms, ensuring a unique and delightful coffee experience for customers. Barn's prides itself on its rich, carefully roasted coffee, offering a diverse range of products that cater to the tastes of coffee lovers, and providing a comforting and convenient experience across the Kingdom.
Barns Saudi Arabia

The Challenge

TO MAXIMIZE VISIBILITY AND CUSTOMER ENGAGEMENT FOR BARN'S COFFEE ACROSS SAUDI ARABIA

Barn's Coffee faced the challenge of maintaining a consistent and optimized digital presence across various platforms. Ensuring the accuracy of business listings, managing customer reviews, and keeping information up-to-date posed significant challenges. Unauthorized changes to listings further complicated efforts to maintain visibility.

Additionally, Barn's needed to enhance customer convenience by providing seamless interaction between their physical stores and digital footprint, requiring a comprehensive digital strategy to attract new customers and retain loyalty among existing ones.

The Solution

ENHANCING BARN'S COFFEE'S DIGITAL PRESENCE THROUGH LOCAL SEO

Local Knowledge implemented a comprehensive local SEO strategy tailored for Barn’s Coffee. Initially, they conducted a thorough assessment of Barn’s local search visibility to set benchmarks for success. Using advanced SEO tools, they tracked rankings for every Barn’s location, identifying areas that required improvement. They created new business listings and optimized existing ones, ensuring accurate and consistent information across all platforms.

Additionally, Local Knowledge cleaned up any inaccuracies and duplicates in Barn’s listings, significantly boosting local search rankings. They employed citation-building services to improve Barn’s presence on high-authority listing sites, which rapidly enhanced Barn’s online visibility. This strategic approach ensured that customers could easily find reliable information about Barn’s Coffee, driving increased engagement and customer actions.

The Results

Significant Improvement in Digital Presence and Customer Engagement

Barn’s Coffee experienced remarkable growth in their digital metrics from July 2022 to December 2023.

JUL 2022 - JUN 2023

  • Total Impressions: Increased by 342%
  • Total Clicks: Grew by 364%
  • Calls: Rose by 475%
  • Directions: Increased by 363%
  • Website Visits: Saw a 412% rise

JUL - DEC 2023

  • Total Impressions: Increased by 176%
  • Total Clicks: Grew by 176%
  • Calls: Rose by 205%
  • Directions: Increased by 176%
  • Website Visits: Saw a 176% rise

Customer actions saw a 176% increase, while click-to-call actions surged by 205%. There was a 167% rise in clicks to the food menu, and click-to-direction and click-to-website actions both increased by 176%. From July 2022 to July 2023, customer actions skyrocketed by 364%, click-to-call by 475%, click-to-food menu by 338%, and click-to-direction and click-to-website actions by 363% and 412%, respectively.

These numbers reflect the significant impact of the local SEO strategy on Barn’s digital engagement.

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