Before optimizing Drinkies’ business listings, Local Knowledge needed to accurately assess their local search visibility. This informed the strategy and set benchmarks for measuring success.

Using advanced local SEO tools, Local Knowledge tracked local rankings for every Drinkies location, pinpointing areas needing improvement. They targeted locations just outside the top 3 on Google Maps and used citation building services to create new listings and improve rankings.

By identifying relevant, high-authority listing sites, Local Knowledge submitted accurate information, rapidly enhancing Drinkies’ online presence. They also cleaned up inaccurate existing listings and duplicates, boosting local search rankings and ensuring consistent, reliable information for customers.

The implementation of Local Knowledge’s digital location management strategy for Drinkies led to substantial improvements in their digital presence and customer engagement. Key performance metrics demonstrated year-on-year growth from 2022 to 2023:

The comprehensive approach included tracking local rankings, optimizing and creating new business listings, and managing customer reviews. This led to a 96% mobile search audience and a notable increase in positive reviews and sentiment.

Despite some seasonal fluctuations, with a peak in December 2023, the overall growth in all metrics underscored the effectiveness of the strategy. Customer actions, particularly click-to-directions, accounted for 65% of overall interactions, highlighting the enhanced convenience and visibility achieved through the campaign.