HOW ZOOM BOOSTED ITS LOCAL SEARCH VISIBILITY OVER THE YEARS

Company Name: ZOOM
Industry: RETAIL STORES

QUICK NUMBERS

124%

Increase click to navigate (store visits)

110%

increase in total customer actions (Clicks)

55%

increase in website visits

59%

Increase in calls

ABOUT ZOOM

ZOOM, a homegrown brand with over 25 years of history, started as a modern convenience store at a fuel station and has expanded to over 220 locations across Dubai, Abu Dhabi, Sharjah, and other Emirates. Offering a range of services from quick snacks at ZOOM C-Stores to comprehensive grocery shopping at ZOOM Markets, each store is tailored to meet the needs of its location, including 24/7 operations and customer-friendly facilities. ZOOM continues to innovate, ensuring convenience and quality for all its customers.

The Challenge

TO MAXIMIZE VISIBILITY FOR ZOOM LOCATIONS ACROSS THE UAE

ZOOM faced the challenge of maintaining a consistent and optimized digital presence across various platforms. Managing the accuracy of business listings, ensuring up-to-date information, and handling customer reviews posed significant challenges. Unauthorized changes to their listings further complicated their efforts to sustain visibility. Additionally, ZOOM needed to enhance customer convenience by ensuring seamless interaction between their physical stores and digital footprint, requiring a comprehensive digital strategy to attract new customers and retain loyalty among existing ones.

The Solution

ENHANCING ZOOM'S DIGITAL PRESENCE THROUGH LOCAL SEO

Local Knowledge implemented a comprehensive local SEO strategy for ZOOM. This included accurately assessing their local search visibility to set benchmarks for success. Advanced local SEO tools were used to track rankings for each ZOOM location, identifying areas needing improvement. New business listings were created, and inaccuracies were cleaned up, boosting local search rankings. The strategy targeted locations just outside the top 3 on Google Maps, enhancing ZOOM’s online presence and ensuring consistent, reliable information for customers.

The Results

Significant Improvement in Digital Presence and Customer Engagement

ZOOM experienced remarkable growth in digital engagement from August 2021 to July 2023.

Results from august 2021 to july 2023

Total Clicks: Grew by 55%
Calls: Rose by 59%
Directions: Increased by 124%
Website Visits: Saw a 110% rise

Customer actions increased by 110%, click-to-calls rose by 59%, click-to-directions surged by 124%, and click-to-website interactions grew by 55%. These improvements underscored the effectiveness of the comprehensive local SEO strategy, highlighting enhanced convenience and visibility for customers, and solidifying ZOOM’s presence in the UAE market.

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